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| Tag Heuer X Nintendo |
Watchmaker Tag Heuer recalled that Japanese video game maker Nintendo made a fortune with its “Game and Watch” mini consoles in the 1980s, before creating the character of a plumber with a big mustache: Mario. With the arrival of third-generation connected watches, Tag Heuer has therefore decided to offer a partnership with the mustachioed, with the 370 million games sold worldwide, in particular its Super Mario Bros. version. “ The inspiration for this collaboration comes from our desire to gamify and bring excitement to our new Wellness application , ” says Frédéric Arnault, CEO of TAG Heuer . “We immediately thought of Super Mario, not just for his international inter-generational notoriety: Mario is also an exceptional and tireless character, able to get out of any situation with his perseverance and tenacity. "
It must be said that the new playful Tag Heuer Connected watch encourages its owner to move and exercise with Mario, thus discovering the pleasure of progressing while having fun, thanks to the dial which comes alive as physical activity and the number of daily steps increase. Thus, from 25% of the objectives, the character begins to grow, at 75% he takes out a pipe, and at 100% he climbs to the top of the end of video game post. And to reward the user, the interface of the watch conceals “easter eggs” (the famous Easter eggs from video games) which consist in discovering bonuses and surprises hidden in the game. Aesthetically and to recognize it, this rechargeable watch Sport sports the letter “M” in bright red like the Super Mario cap on the crown of the winder, but the only real problem with this limited edition watch is its price, which reaches the € 2,000 mark.
Tag Heuer Connected X Super Mario Limited Edition : 45 mm in diameter, quartz, heart sensor, compass, accelerometer, GPS, 20 hours autonomy, 50 m water resistance, limited edition 2,000 copies, Price € 2,000
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| The dial offers this red and blue presentation on a black background. |
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| Other dials are possible. |
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| The picture of Super Mario can be displayed on the watch face. |
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| The heart sensors are visible on the back of the watch. |
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| Mario's red M is engraved on the crown. |
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| Another M is engraved on the strap buckle. |
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| This Tag Heuer Connected x Super Mario watch is worn with a streetwear look. |
