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| Happy Kanye GTRES |
The Yeezy sandals are definitive proof that Kanye West , in partnership with adidas, has not only revolutionized the world of sneakers, but also that of footwear in general.
Indeed, affixing the rapper's name on a product, whatever its nature, is synonymous with endless virtual queues, stockouts in record time and, in short, a “break the internet” effect. Its partnership with GAP , whose very first products have just been unveiled, will only confirm this axiom.
When it comes to Yeezy sandals, their success cannot be disputed. First launched in April 2020, this model was the first in Kanye West's line for adidas to see its price drop significantly: from the $ 200-250 range, where Yeezy sneakers are usually found, to 60 euros. Result? They sold out within minutes and, unsurprisingly, some pairs reappeared in the second-hand market for five times the original price. The magic of supply and demand.
Today, Yeezy sandals have taken the next step in becoming the most sought-after luxury shoes in the world. This title was awarded by the now famous Lyst Index, which elevated it to the rank of the most sought-after product in fashion.
Each quarter, thanks to the Lyst Index , we can get a feel for the most desired fashion brands in the world and the most wanted items online by trend lovers. To build this list, the company uses Google search data, social media mentions and buyer behavior to calculate the hottest brands and products around the world.
The Lyst Index also lists the hottest products in the world over the past quarter, with the adidas Yeezy sandals taking first place in the men's category. The same index notes that searches related to "genderless fashion" have increased by 46%, resulting in the inclusion of Fendi's Baguette bag (6th place) and Thom Browne's pleated skirt (10th place) in the list of products most wanted by men.
Results for the second quarter of 2021 show that Gucci remains at the top of the world's most attractive brands, a title it has held for four consecutive quarters. The leading trio is completed by Dior (second place, up from third place) and Nike (down from second to third place). The luxury-focused top 10 also includes Louis Vuitton, Prada, Balenciaga, Moncler, Bottega Veneta, Saint Laurent and Versace, in descending order.
When will adidas Yeezy sandals go on sale again?
Adidas has a habit of releasing this model every two months. The last drop was on June 21, the previous one on April 21, so it makes sense that the next one is on August 21. Where can you buy them? On the adidas Confirmed app.